Netball Victoria has welcomed Australian fast, fresh Vietnamese food brand Roll’d as a new partner in a three-year agreement that will strengthen Netball Victoria’s commercial portfolio while enhancing the experience at some of Victoria’s largest participation events and school programs.
Roll’d will come on board as an official partner of the State Titles, Association Championships and School Championships, bringing convenient, healthy food options to players, coaches, officials, and families across Victoria. These three cornerstone events on the Netball Victoria calendar collectively engage thousands from within the netball community across metropolitan and regional Victoria, kicking-off this weekend with the State Titles at the State Netball & Hockey Centre in Parkville.
Founded in 2012 and built on family recipes passed down through generations, Roll’d has grown to more than 100 stores nationwide. Known for its fresh rice paper rolls, bowls and salads, the brand has built a strong following among Australians looking for quick, quality meals without compromising on flavour.
Through the partnership, Roll’d will provide catering at key Netball Victoria events and school programs, including regional tournaments where athletes often play multiple games across long days of competition. The brand will also feature across event signage, branded match balls, athlete-led content and digital amplification across Netball Victoria’s channels to promote healthy eating and smart fuelling throughout the season.
Netball Victoria CEO Andrea Pearman said the partnership was a natural fit.
“This partnership not only enhances the event experience for our participants, but also delivers genuine commercial value through integrated branding, activation, and content opportunities across Netball Victoria events.”
Roll’d Founder Bao Hoang said the partnership was grounded in shared community values.
“Our brand is built around family, energy and sharing fresh food. Netball Victoria connects with communities right across the state, and this partnership gives us a meaningful platform to engage with players and families who are constantly on the move.”
Beyond event integration, the partnership will spotlight Roll’d’s healthy, ready-made grab-and-go range, positioning the brand as a practical option for netballers and schools navigating full days of competition, classes, training blocks and Grand Final moments.
Netball Victoria and Roll’d will champion healthy eating, active lifestyles, and community connection, reinforcing the importance of fuelling performance on and off the court.
The agreement further reinforces Netball Victoria’s commitment to building sustainable commercial partnerships that deliver value for brands while supporting the growth and experience of the sport across Victoria.
